{"id":23843,"date":"2025-05-08T12:17:33","date_gmt":"2025-05-08T10:17:33","guid":{"rendered":"https:\/\/depeches241.com\/?p=23843"},"modified":"2025-05-08T12:17:36","modified_gmt":"2025-05-08T10:17:36","slug":"gabon-en-communication-le-president-brice-clotaire-oligui-nguema-ny-arrive-toujours-pas-scarlett-pindji-repond","status":"publish","type":"post","link":"https:\/\/depeches241.com\/?p=23843","title":{"rendered":"Gabon: En communication, le Pr\u00e9sident Brice Clotaire OLIGUI NGU\u00c9MA n\u2019y arrive toujours pas ? Scarlett Pindji r\u00e9pond\u00a0"},"content":{"rendered":"\n
\"\"
Expert de la communication politique, Scarlett Perfect Pindji donne quelques pistes d’am\u00e9lioration sur comment g\u00e9rer et animer la communication pr\u00e9sidentielle <\/em><\/strong>\u00a9<\/strong>Montage D\u00e9p\u00eaches 241<\/em> <\/figcaption><\/figure>\n\n\n\n

Libreville, le 8 Mai 2025 – (D\u00e9p\u00eaches 241). La communication pr\u00e9sidentielle gabonaise se trouve \u00e0 un tournant d\u00e9cisif avec l\u2019av\u00e8nement de la 5\u1d49 R\u00e9publique. Scarlett Pindji interroge sa capacit\u00e9 \u00e0 incarner v\u00e9ritablement les valeurs fondatrices de cette nouvelle \u00e8re. Plut\u00f4t que de se limiter \u00e0 c\u00e9l\u00e9brer les symboles du pouvoir (comme les 94,85% ou l\u2019imaginaire des Panth\u00e8res), ne devrait-elle pas mettre en avant l\u2019\u00e9dification concr\u00e8te des institutions ? Un d\u00e9fi qui exige une refonte structurelle et<\/strong> s\u00e9mantique de sa strat\u00e9gie. Lecture.<\/strong><\/p>\n\n\n\n

Pour donner \u00e0 cette communication l\u2019essence r\u00e9elle de son ascendance pr\u00e9sidentielle, je sugg\u00e9rerais qu\u2019elle y int\u00e8gre enfin :<\/em><\/p>\n\n\n\n

\u2022 La d\u00e9finition de son objectif \u00e0 court et \u00e0 long terme<\/em><\/p>\n\n\n\n

Sous la transition, j\u2019aurai aim\u00e9 voir<\/em> \u00ab la valorisation intense du patriotisme \u00bb<\/em><\/strong>, par opposition \u00e0 l\u2019expropriation cruelle du Gabon v\u00e9cue sous le r\u00e9gime d\u00e9chu. Comme \u00e0 l\u2019aurore de la Ve R\u00e9publique, il serait bon que la Communication pr\u00e9sidentielle planche davantage sur le champ lexical et les actes de gouvernance inh\u00e9rents \u00e0 l\u2019\u00c9DIFICATION, car c\u2019est bien la naissance d\u2019une nouvelle R\u00e9publique dont il est actuellement question au Gabon.<\/em><\/p>\n\n\n\n

Pour ce qui est de l\u2019\u00e9v\u00e9nementiel pr\u00e9sidentiel, comme ce fut le cas de la c\u00e9r\u00e9monie d\u2019investiture : le d\u00e9cor, les costumes pr\u00e9sidentiels, le discours, les th\u00e8mes d\u00e9crypt\u00e9s en plateau, les \u00e9l\u00e9ments de langage des ma\u00eetres de c\u00e9r\u00e9monie, etc auraient gagn\u00e9 en adh\u00e9sion, en souscrivant au champ lexical de l\u2019\u00c9DIFICATION. Mais nous avons plut\u00f4t vu mettre en avant les Panth\u00e8res et les valeurs culturelles, la popularit\u00e9 du Pr\u00e9sident de la R\u00e9publique \u00e0 travers les 94.85% et la taille du stade\u2026 tout, vraiment tout; sauf les \u00c9l\u00e9ments en rapport avec l\u2019\u00c9DIFICATION, LA CONSTRUCTION, de la R\u00e9publique N*5.<\/em><\/p>\n\n\n\n

C\u2019\u00e9tait peut-\u00eatre voulu. Mais je l\u2019ai trouv\u00e9 fort maladroit ! Alors, maintenant que les Institutions de la Ve R\u00e9publique sont tout de m\u00eame en train d\u2019\u00eatre install\u00e9es, je sugg\u00e8re que la communication pr\u00e9sidentielle s\u2019amende pour s\u2019organiser plus ou moins comme suit :<\/em><\/p>\n\n\n\n

1\u2022 <\/em>Une cellule marketing politique charg\u00e9e de <\/em><\/strong>:<\/em><\/p>\n\n\n\n

\u2013 L\u2019image cosm\u00e9tique du Chef de l\u2019\u00c9tat<\/em><\/p>\n\n\n\n

\u2013 L\u2019image priv\u00e9e du Chef de l\u2019\u00c9tat (famille, amis)<\/em><\/p>\n\n\n\n

\u2013 L\u2019image intellectuelle du Chef de l\u2019\u00c9tat.<\/em><\/p>\n\n\n\n

2 \u2022 <\/em>Une cellule scientifique charg\u00e9e de<\/em><\/strong> :<\/em><\/p>\n\n\n\n

\u2013 D\u00e9crypter l\u2019agenda du Chef de l\u2019Etat<\/em><\/p>\n\n\n\n

\u2013 Assurer la veille de l\u2019impact des actes du PR<\/em><\/p>\n\n\n\n

\u2013 En cas d\u2019\u00e9chec, proposer des actions correctives<\/em><\/p>\n\n\n\n

3 \u2022 <\/em>Une cellule \u00e9ditoriale charg\u00e9e de<\/em><\/strong> :<\/em><\/p>\n\n\n\n

\u2013 R\u00e9diger pour le Chef de l\u2019\u00c9tat suivant les variations du climat \u2013 social, \u00e9conomique et politique\u2026 Et adapter sa communication \u00e0 l\u2019intelligence d\u2019Aristote :<\/em><\/p>\n\n\n\n

Ethos, quand l\u2019actualit\u00e9 est \u00e9thique ;<\/em><\/p>\n\n\n\n

Logos, quand l\u2019actualit\u00e9 se veut logique ;<\/em><\/p>\n\n\n\n

Et Pathos, quand il s’agit d\u2019\u00e9motions. <\/em><\/p>\n\n\n\n

4 \u2022 <\/em>Une cellule digitale charg\u00e9e de <\/em><\/strong>:<\/em><\/p>\n\n\n\n

\u2013 Cr\u00e9er des canaux de communication prompte<\/em><\/p>\n\n\n\n

\u2013 Cr\u00e9er des contenus digestes (verbatim, spots)<\/em><\/p>\n\n\n\n

\u2013 Veiller sur l\u2019e-r\u00e9putation du Chef de l\u2019\u00c9tat<\/em><\/p>\n\n\n\n

5 \u2022 <\/em>Une cellule \u00e9v\u00e9nementielle charg\u00e9e de<\/em><\/strong> :<\/em><\/p>\n\n\n\n

\u2013 Valoriser le pays (9 provinces et diaspora)<\/em><\/p>\n\n\n\n

\u2013 Promouvoir l\u2019agenda (avant, pendant et apr\u00e8s)<\/em><\/p>\n\n\n\n

\u2013 G\u00e9rer le risque (avant, pendant et apr\u00e8s)<\/em><\/p>\n\n\n\n

Le tout, sous la houlette du seul Conseiller Sp\u00e9cial du Pr\u00e9sident de la R\u00e9publique, Chef de D\u00e9partement Communication et Porte-parole de la Pr\u00e9sidence de la R\u00e9publique. Celui-ci devra, entre autres atouts \u00e0 sculpter, \u00eatre dot\u00e9 d\u2019un potentiel tr\u00e8s \u00e9clectique, d\u2019une efficience de plus hauts instants et d\u2019un sens inflexible de la R\u00e9publique.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Libreville, le 8 Mai 2025 – (D\u00e9p\u00eaches 241). La communication pr\u00e9sidentielle gabonaise se trouve \u00e0 un tournant d\u00e9cisif avec l\u2019av\u00e8nement de la 5\u1d49 R\u00e9publique. Scarlett Pindji interroge sa capacit\u00e9 \u00e0 incarner v\u00e9ritablement les valeurs fondatrices de cette nouvelle \u00e8re. Plut\u00f4t que de se limiter \u00e0 c\u00e9l\u00e9brer les symboles du pouvoir […]<\/p>\n","protected":false},"author":11,"featured_media":23844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[9,116],"tags":[4566,99,59,73,4567],"class_list":{"0":"post-23843","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tribune","8":"category-une1","9":"tag-communication-presidentielle","10":"tag-depeches241","11":"tag-gabon","12":"tag-politique","13":"tag-scarlett-pindji"},"yoast_head":"\nGabon: En communication, le Pr\u00e9sident Brice Clotaire OLIGUI NGU\u00c9MA n\u2019y arrive toujours pas ? 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Lecture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/depeches241.com\/?p=23843\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gabon: En communication, le Pr\u00e9sident Brice Clotaire OLIGUI NGU\u00c9MA n\u2019y arrive toujours pas ? Scarlett Pindji r\u00e9pond\u00a0 - Groupe D\u00e9p\u00eaches241\" \/>\n<meta property=\"og:description\" content=\"La communication pr\u00e9sidentielle gabonaise se trouve \u00e0 un tournant d\u00e9cisif avec l\u2019av\u00e8nement de la 5\u1d49 R\u00e9publique. Scarlett Pindji interroge sa capacit\u00e9 \u00e0 incarner v\u00e9ritablement les valeurs fondatrices de cette nouvelle \u00e8re. 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