{"id":25496,"date":"2025-08-13T18:10:17","date_gmt":"2025-08-13T16:10:17","guid":{"rendered":"https:\/\/depeches241.com\/?p=25496"},"modified":"2025-08-13T18:10:19","modified_gmt":"2025-08-13T16:10:19","slug":"sobraga-le-nouveau-dg-xavier-jaffret-rencontre-le-bureau-de-lassociation-des-partenaires-grossistes","status":"publish","type":"post","link":"https:\/\/depeches241.com\/?p=25496","title":{"rendered":"Sobraga : le nouveau DG, Xavier Jaffret, rencontre le bureau de l\u2019Association des Partenaires Grossistes"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/depeches241.com\/wp-content\/uploads\/2025\/08\/Jaffret.jpg\" alt=\"\" class=\"wp-image-25497\" srcset=\"https:\/\/depeches241.com\/wp-content\/uploads\/2025\/08\/Jaffret.jpg 960w, https:\/\/depeches241.com\/wp-content\/uploads\/2025\/08\/Jaffret-300x169.jpg 300w, https:\/\/depeches241.com\/wp-content\/uploads\/2025\/08\/Jaffret-768x432.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><figcaption class=\"wp-element-caption\"><strong><em>Xavier Jaffret, Directeur G\u00e9n\u00e9ral de Sobraga posant avec l&rsquo;association des grossistes <\/em><\/strong><em>\u00a9DR<\/em> <\/figcaption><\/figure>\n\n\n\n<p><strong>Libreville, le 13 ao\u00fbt 2025 &#8211; (D\u00e9p\u00eaches 241). Nomm\u00e9 en juin dernier \u00e0 la direction g\u00e9n\u00e9rale de la Sobraga, succ\u00e9dant ainsi \u00e0 Fabrice Bonatti, Xavier Jaffret a souhait\u00e9 d\u00e8s ses d\u00e9buts instaurer un climat de proximit\u00e9 avec ses partenaires. C\u2019est dans cet esprit qu\u2019il a tenu, le 7 ao\u00fbt dernier, \u00e0 rencontrer de mani\u00e8re simple et sans protocole les membres du bureau de l\u2019Association des Partenaires Grossistes, afin d\u2019\u00e9changer directement avec eux et mieux comprendre leurs attentes.<\/strong><\/p>\n\n\n\n<p>En juin dernier, la Soci\u00e9t\u00e9 des Brasseries du Gabon (Sobraga) a annonc\u00e9 un changement de direction. Xavier Jaffret, qui occupait jusqu\u2019\u00e0 pr\u00e9sent le poste de secr\u00e9taire g\u00e9n\u00e9ral, prendra officiellement ses fonctions de directeur g\u00e9n\u00e9ral \u00e0 partir du 1er juillet 2025, succ\u00e9dant \u00e0 Fabrice Bonatti, qui assumera de nouvelles responsabilit\u00e9s au sein du groupe Castel. Ce transfert de responsabilit\u00e9s s\u2019est d\u00e9roul\u00e9 dans un contexte strat\u00e9gique pour Sobraga, acteur incontournable du march\u00e9 brassicole gabonais, qui s\u2019appuie sur un portefeuille de 38 marques et une pr\u00e9sence industrielle historique \u00e0 travers tout le pays.<\/p>\n\n\n\n<p>R\u00e9cemment nomm\u00e9, Xavier Jaffret s\u2019est rapidement mis au travail. Le 7 ao\u00fbt, le nouveau Directeur G\u00e9n\u00e9ral a souhait\u00e9 rencontrer les membres du bureau de l\u2019Association des Partenaires Grossistes. Cette r\u00e9union a donn\u00e9 au nouveau Directeur G\u00e9n\u00e9ral l\u2019opportunit\u00e9 de reconna\u00eetre l\u2019engagement constant des partenaires grossistes, acteurs cl\u00e9s de la distribution des produits Sobraga dans tout le grand Libreville. Elle a aussi permis d\u2019aborder globalement les d\u00e9fis du march\u00e9, les r\u00e9alit\u00e9s du terrain, ainsi que les perspectives de d\u00e9veloppement partag\u00e9, le tout dans un esprit d\u2019\u00e9changes sinc\u00e8res et amicaux.<\/p>\n\n\n\n<p>Les repr\u00e9sentants de l\u2019Association des Partenaires Grossistes ont, pour leur part, exprim\u00e9 leur satisfaction quant \u00e0 cette d\u00e9marche d\u2019\u00e9coute et de proximit\u00e9. Ils ont r\u00e9affirm\u00e9 leur engagement \u00e0 rester acteurs de la dynamique commerciale port\u00e9e par la SOBRAGA, tout en insistant sur la n\u00e9cessit\u00e9 de pr\u00e9server un dialogue r\u00e9gulier et constructif.<\/p>\n\n\n\n<p>Une r\u00e9union de travail davantage structur\u00e9e est d\u2019ores et d\u00e9j\u00e0 programm\u00e9e dans les prochaines semaines. Par cette premi\u00e8re prise de contact, M. Jaffret affirme clairement les orientations et le ton qu\u2019il entend insuffler \u00e0 son mandat, posant ainsi les bases d\u2019une collaboration rigoureuse et constructive.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Libreville, le 13 ao\u00fbt 2025 &#8211; (D\u00e9p\u00eaches 241). Nomm\u00e9 en juin dernier \u00e0 la direction g\u00e9n\u00e9rale de la Sobraga, succ\u00e9dant ainsi \u00e0 Fabrice Bonatti, Xavier Jaffret a souhait\u00e9 d\u00e8s ses d\u00e9buts instaurer un climat de proximit\u00e9 avec ses partenaires. C\u2019est dans cet esprit qu\u2019il a tenu, le 7 ao\u00fbt dernier, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":25497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[4,116],"tags":[99,59,5032,1204,42,5031],"class_list":{"0":"post-25496","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-economie","8":"category-une1","9":"tag-depeches241","10":"tag-gabon","11":"tag-partenaires-grossistes","12":"tag-sobraga","13":"tag-societe","14":"tag-xavier-jaffret"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sobraga : le nouveau DG, Xavier Jaffret, rencontre le bureau de l\u2019Association des Partenaires Grossistes - Groupe D\u00e9p\u00eaches241<\/title>\n<meta name=\"description\" content=\"Nomm\u00e9 en juin dernier \u00e0 la direction g\u00e9n\u00e9rale de la Sobraga, succ\u00e9dant ainsi \u00e0 Fabrice Bonatti, Xavier Jaffret a souhait\u00e9 d\u00e8s ses d\u00e9buts instaurer un climat de proximit\u00e9 avec ses partenaires. 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